After two decades of leadership roles in consulting and marketing across Europe and Asia, I now dedicate my efforts to exploring and promoting ethical living trends. I co-created a multilingual platform to encourage collaboration between engaged consumers and ethical brands. Through this platform, etikord.com, I host both online and offline group discussions, focusing on ethical consumption, business models, and the dilemmas we face in aligning values with daily choices. Our mission is to foster connections between consumers and businesses that champion ethical practices and drive transformation across industries.